It’s been said that starting is the hardest part. I’m going to have to agree. My previous endeavors have usually begun as an interest that began to simmer, then percolate, and finally boil. Not this time. This time I decided that THIS is what I’m going to do. I am going to be a Social Media Manager, and I am going to be GREAT at it. I see a tremendous need in the marketplace, and I’m going to do something about it. So, for the sake of transparency, I’ll say it out loud – I’m new at Social Media Management. Well, I’m new at parts of Social Media Management. But, hey, Social Media Management is a new kid on the block itself, so I don’t feel too bad.
I live in Metro Detroit. Everyone has heard the jokes and seen the pictures. Yes, this area was hit fiercely by the economic uh…downturn, but people here are tough and don’t give up easily. Small businesses are still in the game, working hard to grow and thrive. Now more than ever, these businesses need to use all the tools available to them.
The world is changing. Customers are changing their behaviors and business needs to follow their lead or be left in the dust. To quote Gen. Eric Shinseki, “If you don’t like change, you’re going to like irrelevency even more”.
Here are some startling facts:-The 10 BILLIONTH social networking account was recently created.
-According to a Nielson survey, 70% of respondents ‘completely’ or ‘somewhat’ trust recommendations from consumer opinions online. Online trust ranked #2 behind ‘recommendations from people I know’ which garnered a 90% trust rating.
-With the staggering rise in popularity of ‘smartphones’ people have unprecedented access to information and their networks. It’s not just the kids who are heading to the web. Babycenter’s 2011 Mobile Mom Report finds that moms with smartphones like the iPhone spend more time with the mobile Web (6.1 hours a day) than the PC-based Web (4.1 hours).
I could go on and on (which I will, in future posts), but the point of today’s message is this: Social Media is where your customers are talking about your business. You need to be involved in that conversation whether you like it or not. I can help.
Let’s put on another pot of coffee and get to work.