KW Real Estate Marketing Strategy – Optimize Your Listing with KWLS

Keller Williams agents have a secret weapon available. It’s the KWLS listing tool. By leveraging the power of the KWLS, you have a distinct and potent advantage over your competition. You have the ability to brand your listings in the popular real estate websites that ListHub syndicates, such as Zillow, Trulia, and hundreds of others. This means that you can include your contact information in the description of your listings. You can add additional photos to your listings beyond what MLS allows… maybe these photos have your name and phone number on them… can you really do that? Is that ‘legal’?

YES!

Optimizing your listings using KWLS should be the first step in your marketing plan.

It’s easy to do, and provides an advantage over your competition.

Branding your listings using KWLS allows you to feature your contact information in your property descriptions and on your images. Your upgraded descriptions will then syndicate out to all of the popular real estate websites, putting you front and center in view of your customers. This technique increases your chances of getting BOTH sides of the deal!


This video will show you exactly how to add your call-to-action to the listing description, and to add keywords and contact information to your photo descriptions.
Also in this video, I show you how to include a personal marketing image among your listing photos to increase your ability to attract new clients. If you don’t feel like making them yourself, I am available to create these kinds of images for you. Shoot me an email through my website’s contact page.

Learn how to add your logo and contact information to your listing photos using pixlr.com‘s online photo editor,  in this previous blog post.

Learn how to add your logo and contact info to your listing photos using Microsoft Office Publisher here in this blog post.

Please share this lesson with your Agent pals and any others around your office who could benefit from this information. Thanks!

Summary
Title
KW Real Estate Agent Marketing - Optimize Listings in KWLS
Description

Optimizing your listings using KWLS should be the first step in your marketing plan. It's easy to do, and provides an advantage over your competition. Branding your listings using KWLS allows you to feature your contact information in your property descriptions and on your images. Your upgraded descriptions will then syndicate out to all of the popular real estate websites, putting you front and center in front of your customers. This technique increases your chances of getting BOTH sides of the deal! This video will show you exactly how to add your call-to-action to the listing description, and to add keywords and contact information to your photo descriptions. In this video, I also show you how to include a personal marketing image among your listing photos to increase your ability to attract new clients. I am available to create these kinds of images for you. Contact me through my website http://lightbodymedia.com !

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3 comments on “KW Real Estate Marketing Strategy – Optimize Your Listing with KWLS
  1. Roberta says:

    Thanks! You do a really great job of making this simple! Thanks

  2. Lou Hibbard says:

    Should I do this with my mobile listings?

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