Category: Social Media

KW Real Estate Marketing Strategy – Brand Your Listing Photos with Canva.com

As I hope you already understand, branding your listing photos for KWLS and Realtor.com is an awesome, incredibly effective way to get your name and contact information in front of your customers. In other articles, I’ve shown you how to

Posted in KW Training and Tutorials, Social Media, Video Tagged with: , , , , ,

Real Estate Marketing Strategies – Use Google+ for Amazing Results

Hi everybody! I just made a quick (and sloppy ) video to show you the blazing speed and power of including Google+ in your social media marketing plan for your Real Estate business. No foolin’. Watch the video first and then

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Real Estate Marketing Help – Use Video to Establish Authority in Your Market

Making videos is a GREAT way to market yourself and your Real Estate business. Now that the market has slowed a bit for the holidays, the time is right to begin to develop new marketing strategies. Video should be at

Posted in KW Training and Tutorials, SEO, Small Business Marketing, Social Media, Video Tagged with: , , , , ,

KW Mobile App Eases the ‘Agent Code’ Issue! . . . a little bit. UPDATE

I just received my weekly ‘KW Technology Update’ email from the KW tech team. It seems that they are starting to respond to the suggestions they are getting from Agents. There has been an update to the way that your

Posted in KW Mobile App, KW Training and Tutorials, Social Media Tagged with: , , , , , ,

Google Search by Voice on your Computer

I have been telling the Keller Willliams Chervenic Realty agents that I work with that SEO has changed. Google is less interested in keywords and more interested in providing answers to the searchers’ questions – real questions posed in a

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YouTube is a Valuable Tool for your Small Business Marketing

by Rob Lightbody As a local business owner, YouTube is one of your best resources to help you spread the word about your business. Some only think of it as the home for clips of cute kitties and bad singers, political

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The Basics of New Media Marketing for Small Business

by Rob Lightbody I’m casting my net in person as well as online. Knocking on doors. Old School! Here’s my report – I’m hearing frustration in the voices of small business owners here in Michigan regarding the current state of

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Small Businesses MUST use Social Media

by Rob Lightbody That might  seem like a bold statement, especially to those of you who’ve been in business for several years. Here’s the news – the world is changing. FAST. Marketing, advertising, and customer relations are different now than

Posted in Social Media Tagged with: , , , , , ,

Putting One Foot in Front of the Other

It’s been said that starting is the hardest part. I’m going to have to agree. My previous endeavors have usually begun as an interest that began to simmer, then percolate, and finally boil. Not this time. This time I decided

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