Category: Small Business Marketing

Valuable advice to help you implement an effective plan for your small business marketing.

Real Estate Marketing Strategies – Use Google+ for Amazing Results

Hi everybody! I just made a quick (and sloppy ) video to show you the blazing speed and power of including Google+ in your social media marketing plan for your Real Estate business. No foolin’. Watch the video first and then

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Real Estate Marketing Help – Use Video to Establish Authority in Your Market

Making videos is a GREAT way to market yourself and your Real Estate business. Now that the market has slowed a bit for the holidays, the time is right to begin to develop new marketing strategies. Video should be at

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Real Estate Agent Marketing Help – Rename Your Listing Photos

I’m sharing one of my ultra-secret real estate listing Ninja methods today. Renaming your listing photos and adding important meta-data can help the search engines understand what your listing photos are all about. Yeah, it’s kind of a big deal.

Posted in KW Training and Tutorials, SEO

KW Agent Marketing Help – Add School Info to you eEdge Website

Optimizing your agent websites is HUGELY important. You want to provide as much useful content as possible. Your potential clients will appreciate it, and Google certainly loves it. In this video, I show you how to easily add School Info

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Brand your Listing Photos using MS Publisher

The Keller Williams Listing Service, that we lovingly know as KWLS, is a valuable tool for marketing your listings. Using the KWLS, you can add your contact information to your listings. The tweaks that you make in KWLS will be

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Every Real Estate Agent needs an Introduction Video

Real Estate Agents are always looking for an edge over the competition. An Introductory video is a great way to introduce yourself to potential clients and tell them a little about yourself. Your Introduction video can really work as an

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Google Search by Voice on your Computer

I have been telling the Keller Willliams Chervenic Realty agents that I work with that SEO has changed. Google is less interested in keywords and more interested in providing answers to the searchers’ questions – real questions posed in a

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YouTube now requires comments be made through your Google+ account!

by Rob Lightbody A couple of weeks ago YouTube announced that they were taking action against comment trolls. YouTube has been known for being the absolute worst website for people unleashing their anonymous venom in the comments area for videos.

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‘Exact Match’ Keyword Strategy is Necessary for your Internet Marketing

Here’s a great article from JILL KOCHER in Practical Ecommerce describing the correct use of ‘exact match’ keyword research and utilization. This technique is of utmost importance for the success of your search engine optimization efforts. I am offering a free report

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YouTube is a Valuable Tool for your Small Business Marketing

by Rob Lightbody As a local business owner, YouTube is one of your best resources to help you spread the word about your business. Some only think of it as the home for clips of cute kitties and bad singers, political

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The Basics of New Media Marketing for Small Business

by Rob Lightbody I’m casting my net in person as well as online. Knocking on doors. Old School! Here’s my report – I’m hearing frustration in the voices of small business owners here in Michigan regarding the current state of

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