Author: Rob Lightbody

Every Real Estate Agent needs an Introduction Video

Real Estate Agents are always looking for an edge over the competition. An Introductory video is a great way to introduce yourself to potential clients and tell them a little about yourself. Your Introduction video can really work as an

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Google Search by Voice on your Computer

I have been telling the Keller Willliams Chervenic Realty agents that I work with that SEO has changed. Google is less interested in keywords and more interested in providing answers to the searchers’ questions – real questions posed in a

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Branding Your Listings in KWLS

 Keller Williams agents have a secret weapon available. It’s the KWLS listing tool. By leveraging the power of the KWLS, you have a distinct and potent advantage over your competition. You have the ability to brand your listings in the

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KW Mobile App – Use an eEdge Campaign to share the Love

Hi Keller Williams Agents! In this video, I show you how to start a Campaign in eEdge that will notify all of your contacts about your Personalized Mobile Property Search App. The Campaign is pre-built so all you have to

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KW Mobile App – Embed a Link in Your Email Signature

As a Keller Williams Real Estate Agent, you have a new lead-gathering tool at your disposal. It’s your personalized KW Mobile Property Search App. Your new app has the potential to be a great asset to your business., but you

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KW Agents, your mobile app is available. Are you promoting it?

Keller Williams agents have a valuable new tool to use to capture new leads – your own personalized Property Search Mobile App!  This is an innovative new way for you to provide your potential clients with a tool that they

Posted in KW Training and Tutorials

YouTube now requires comments be made through your Google+ account!

by Rob Lightbody A couple of weeks ago YouTube announced that they were taking action against comment trolls. YouTube has been known for being the absolute worst website for people unleashing their anonymous venom in the comments area for videos.

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‘Exact Match’ Keyword Strategy is Necessary for your Internet Marketing

Here’s a great article from JILL KOCHER in Practical Ecommerce describing the correct use of ‘exact match’ keyword research and utilization. This technique is of utmost importance for the success of your search engine optimization efforts. I am offering a free report

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YouTube is a Valuable Tool for your Small Business Marketing

by Rob Lightbody As a local business owner, YouTube is one of your best resources to help you spread the word about your business. Some only think of it as the home for clips of cute kitties and bad singers, political

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The Basics of New Media Marketing for Small Business

by Rob Lightbody I’m casting my net in person as well as online. Knocking on doors. Old School! Here’s my report – I’m hearing frustration in the voices of small business owners here in Michigan regarding the current state of

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Small Businesses MUST use Social Media

by Rob Lightbody That might  seem like a bold statement, especially to those of you who’ve been in business for several years. Here’s the news – the world is changing. FAST. Marketing, advertising, and customer relations are different now than

Posted in Social Media Tagged with: , , , , , ,

Putting One Foot in Front of the Other

It’s been said that starting is the hardest part. I’m going to have to agree. My previous endeavors have usually begun as an interest that began to simmer, then percolate, and finally boil. Not this time. This time I decided

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