Keller Williams agents have a secret weapon available. It’s the KWLS listing tool. By leveraging the power of the KWLS, you have a distinct and potent advantage over your competition. You have the ability to brand your listings in the popular real estate websites that ListHub syndicates, such as Zillow, Trulia, and hundreds of others. This means that you can include your contact information in the description of your listings. You can add additional photos to your listings beyond what MLS allows… maybe these photos have your name and phone number on them… can you really do that? Is that ‘legal’?
Optimizing your listings using KWLS should be the first step in your marketing plan.
It’s easy to do, and provides an advantage over your competition.
Branding your listings using KWLS allows you to feature your contact information in your property descriptions and on your images. Your upgraded descriptions will then syndicate out to all of the popular real estate websites, putting you front and center in view of your customers. This technique increases your chances of getting BOTH sides of the deal!
This video will show you exactly how to add your call-to-action to the listing description, and to add keywords and contact information to your photo descriptions.
Also in this video, I show you how to include a personal marketing image among your listing photos to increase your ability to attract new clients. If you don’t feel like making them yourself, I am available to create these kinds of images for you. Shoot me an email through my website’s contact page.
Learn how to add your logo and contact information to your listing photos using pixlr.com‘s online photo editor, in this previous blog post.
Learn how to add your logo and contact info to your listing photos using Microsoft Office Publisher here in this blog post.
Please share this lesson with your Agent pals and any others around your office who could benefit from this information. Thanks!
Ch-ch-ch-ch-Changes. . . . KWLS has a new look and functionality.
KWLS changed the look and layout of the interface. BUT there’s also what I consider to be a downgrade to the advantage that KWLS provided.
It’s still possible, and I HIGHLY recommend that you upload branded images, but we lost the ability to add contact information and keywords to the individual images.
Watch my video and keep on taking action! YEAH!!
I’ll be making a new PDF showing you the same steps that I illustrate in this video. The KWLS branding doc that you already have (if you’re one of my subscribers) is still valid except for the ‘adding descriptions to the photos’ part. Other than that, the process is still the same, it just looks a little bit different. It’s extremely advantageous to add your contact information to the description for your listing. Taking that simple step gets your name and phone number in front of the people that view your listing in almost all of the biggest Real Estate sites that your listing is appearing in. If you don’t take that step, it’s likely that a competitor that paid Zillow or Trulia for listing’s zip code will appear in the sidebar next to your listing. Wouldn’t it be awesome to get both sides of your sale?
Make KWLS branding a normal part of your marketing. It works! Don’t forget that (for now) your need to add your contact info and branded images to Realtor.com. Listhub doesn’t syndicate to Realtor.com . . . yet.
To learn how to brand your images, please see my other posts.
Branding your images in Publisher
Branding your images using Canva.com
Branding your images using Pixlr.com
TAKE IMPERFECT ACTION!
This one’s for the n00bs. Here at Keller Williams Chervenic Realty, we have many new agents that are unfamiliar with the many important and useful features that eEdge and Market Leader have to offer. In this video, I show you how to get to the most useful elements of your KW tools. It’s not difficult. You simply need someone to show you how to find ‘em.
Watch this video to learn some shortcuts to get to KWLS, where you can brand your listings with your contact information that will be syndicated to all of the real estate websites…except Realtor.com (I have a video for that too.) Click here to watch the Branding in Realtor.com video. You will also learn the easy way to get to your eEdge Admin panel where you can manage your eEdge website, manage your email, and many other things. I’ll be adding detailed videos about all of these elements in the near future. For now, learn your way around. Explore things on your own. I’m sure you’ll have some questions. No problem. You know where to find me. I’m in Stow. In my shiny laboratory.
Do your branding. Take advantage of all of your tools. Take action. DO SOMETHING!
As always, please like, share, recommend, pin, and all of the other things that you can do in social media.