KW Real Estate Marketing Strategy – Optimize Your Listing with KWLS

Keller Williams agents have a secret weapon available. It’s the KWLS listing tool. By leveraging the power of the KWLS, you have a distinct and potent advantage over your competition. You have the ability to brand your listings in the popular real estate websites that ListHub syndicates, such as Zillow, Trulia, and hundreds of others. This means that you can include your contact information in the description of your listings. You can add additional photos to your listings beyond what MLS allows… maybe these photos have your name and phone number on them… can you really do that? Is that ‘legal’?

YES!

Optimizing your listings using KWLS should be the first step in your marketing plan.

It’s easy to do, and provides an advantage over your competition.

Branding your listings using KWLS allows you to feature your contact information in your property descriptions and on your images. Your upgraded descriptions will then syndicate out to all of the popular real estate websites, putting you front and center in view of your customers. This technique increases your chances of getting BOTH sides of the deal!


This video will show you exactly how to add your call-to-action to the listing description, and to add keywords and contact information to your photo descriptions.
Also in this video, I show you how to include a personal marketing image among your listing photos to increase your ability to attract new clients. If you don’t feel like making them yourself, I am available to create these kinds of images for you. Shoot me an email through my website’s contact page.

Learn how to add your logo and contact information to your listing photos using pixlr.com‘s online photo editor,  in this previous blog post.

Learn how to add your logo and contact info to your listing photos using Microsoft Office Publisher here in this blog post.

Please share this lesson with your Agent pals and any others around your office who could benefit from this information. Thanks!

Posted in KW Training and Tutorials Tagged with: , , , ,

Changes to KWLS – KW Real Estate Marketing Tips

KWLS changes. KW agent marketing.

Ch-ch-ch-ch-Changes. . . . KWLS has a new look and functionality.

KWLS changed the look and layout of the interface. BUT there’s also what I consider to be a downgrade to the advantage that KWLS provided.

It’s still possible, and I HIGHLY recommend that you upload branded images, but we lost the ability to add contact information and keywords to the individual images.

Watch my video and keep on taking action! YEAH!!

I’ll be making a new PDF showing you the same steps that I illustrate in this video.  The KWLS branding doc that you already have (if you’re one of my subscribers) is still valid except for the ‘adding descriptions to the photos’ part. Other than that, the process is still the same, it just looks a little bit different. It’s extremely advantageous to add your contact information to the description for your listing. Taking that simple step gets your name and phone number in front of the people that view your listing in almost all of the biggest Real Estate sites that your listing is appearing in. If you don’t take that step, it’s likely that a competitor that paid Zillow or Trulia for listing’s zip code will appear in the sidebar next to your listing. Wouldn’t it be awesome to get both sides of your sale?

Make KWLS branding a normal part of your marketing. It works! Don’t forget that (for now) your need to add your contact info and branded images to Realtor.com. Listhub doesn’t syndicate to Realtor.com . . . yet.

To learn how to brand your images, please see my other posts.
Branding your images in Publisher
Branding your images using Canva.com
Branding your images using Pixlr.com

TAKE IMPERFECT ACTION!

 

Posted in KW Training and Tutorials Tagged with: , , , ,

KW Real Estate Marketing Strategy – Brand Your Listing Photos with Canva.com

As I hope you already understand, branding your listing photos for KWLS and Realtor.com is an awesome, incredibly effective way to get your name and contact information in front of your customers. In other articles, I’ve shown you how to brand your photos using Publisher, and also with Pixlr.com.

Well, I’m loving a new tool that I learned about.

It’s Canva.com.  Canva is an image creation website. It’s free if you want it to be. I’ve been using Canva a lot! I’ve never (yet) found that I wanted to use their premium content, but I’m sure I will. The premium graphic elements available on the site cost $1.00 each…cheap! Maybe you’ll find that some of these stock-type  images are perfect for your project. Use them. It’s only a buck.

Seriously, you can use Canva in a thousand million different ways. Your imagination is your only limit. Watch my new video and learn how to use Canva to brand your listing photos, create images for Facebook posts, make images for your Google+ page (also VERY important. watch this video.) You can even make your listing flyers! There are tons of options, and it’s fun and easy to use.

Go on and git you some!

As always, please watch my videos in HD (use the little gear thing in the lower right to select 720 or 1080p) and in full screen. I’m showing you texty things that might be blurry at lower resolutions. . . and I must repeat, DO NOT upload your branded images to MLS. You will be fined and called out. Nobody likes that stuff. Use these techniques only for KWLS and Realtor.com branding.

That being said, I hope that you will find one of these photo branding techniques easy, fun, and convenient for you to do. My mission here is to get all of you, my wonderful KW friends, to use your tools. Dominate your market. Do good deeds and serve your clients well. We’re all in this together.

Stand by. More good things to come.

Thanks for watching.

 

 

 

Posted in KW Training and Tutorials, Social Media, Video Tagged with: , , , , ,

Real Estate Marketing Strategies – Use Google+ for Amazing Results

Hi everybody!
I just made a quick (and sloppy ) video to show you the blazing speed and power of including Google+ in your social media marketing plan for your Real Estate business. No foolin’. Watch the video first and then read on.  . . read on.  As usual, click the little gear in the lower right of the player and choose Quality: 720p HD and watch it full screen to see the all the details.

Most of us (I wish I could say ‘all of us’) understand that social media is a great and valuable way to market our listings and position ourselves as experts in our  local markets, however, there is one VERY IMPORTANT channel that is greatly ignored. . . Google+. See, obviously, Google owns Google+ and is more than happy to index and add posts and other content from G+ into it’s search results. In today’s video, you can see how quickly your posts can become included in Search.  THIS IS HUGE!

Now, by no means am I promising that you will see the same results. Google works in mysterious ways that no one can explain . . . except their engineers, and they’re not talking, but there is certainly nothing to be lost by including this technique in your normal marketing stream. In the Real Estate niche it’s very difficult as an individual Agent or Team to make a dent in Page One of Google. The competition is extremely fierce, and you’re up against the Zillows, Trulias, and Realtor.com’s and tons of other huge Real Estate content providers. It’s really tough. . . though video can work too. . . . but here’s a way to wiggle your way in to the Google machine.

Hopefully, most of us have a GMail address. Your new GMail powered @kw.com email address comes with a Google+ page. I highly reccommend that you build out your G+ page and start posting there, just like you (hopefully) post to your brand page on Facebook, or your Twitter account, or your Pinterest page, or your YouTube channel. You’re doing that stuff, right? Always remember that your customers are looking for you online. If you’re not there, they will never find you.

Subscribe to my newsletter, my YouTube Channel, or just give me a call at 330-474-9779. I’m available for company training sessions, one-on-one coaching, or consulting services via the Internet.

TAKE IMPERFECT ACTION!!!   Thanks for watching.

Rob

 

 

Posted in KW Training and Tutorials, SEO, Social Media Tagged with: , , , , , ,

Real Estate Marketing Help – Use Video to Establish Authority in Your Market

Making videos is a GREAT way to market yourself and your Real Estate business. Now that the market has slowed a bit for the holidays, the time is right to begin to develop new marketing strategies. Video should be at the top of your list of new methods and practices to implement. Video is an effective and fun way to establish your authority in your local area.

For Real Estate Agents, there are endless topics and subjects that you can use for your videos. It would be a great idea to shoot videos in and about your community. Other topics could include: the state of your local markets, top things that sellers should do, top things that buyers should do, community events, local business profiles, and the ways that you serve your clients. The list is endless. Use your imagination and have FUN!

Please share this post with your Realtor pals and make sure to sign up for my free Newsletter with great marketing ideas and techniques for Real Estate Agents.
Also, do me a favor and use my Amazon links to do your holiday shopping.

Thanks! and TAKE ACTION!!!

Here’s Leah Babb’s new video that we made in my studio. This is the kind of thing that ALL of our KW Agents need to be doing.

Posted in KW Training and Tutorials, SEO, Small Business Marketing, Social Media, Video Tagged with: , , , , ,

eEdge Overview. Navigate Your MyKW.KW.com Control Panel.

This one’s for the n00bs. Here at Keller Williams Chervenic Realty, we have many new agents that are unfamiliar with the many important and useful features that eEdge and Market Leader have to offer. In this video, I show you how to get to the most useful elements of your KW tools. It’s not difficult. You simply need someone to show you how to find ‘em.
Watch this video to learn some shortcuts to get to KWLS, where you can brand your listings with your contact information that will be syndicated to all of the real estate websites…except Realtor.com (I have a video for that too.) Click here to watch the Branding in Realtor.com video. You will also learn the easy way to get to your eEdge Admin panel where you can manage your eEdge website, manage your email, and many other things. I’ll be adding detailed videos about all of these elements in the near future. For now, learn your way around. Explore things on your own. I’m sure you’ll have some questions. No problem. You know where to find me. I’m in Stow. In my shiny laboratory.
Do your branding. Take advantage of all of your tools. Take action. DO SOMETHING!
As always, please like, share, recommend, pin, and all of the other things that you can do in social media.

Posted in KW Training and Tutorials, Video Tagged with: , , , , ,

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