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Marketing Help for Real Estate Agents - Get FOUND in Local Search

KW Agent Marketing – Optimize your Business with Realtor.com

Realtor.com is one of the Internet’s popular real estate websites.

As a Keller Williams agent, you have access to a powerful tool. KWLS. KLWS through Listhub will syndicate your branded listings to the vast majority of the most visited real estate websites. Realtor.com, however, isn’t one the sites that KWLS will update. Realtor.com gets it’s data directly from MLS. So, if you’re branding your listings with KWLS you can duplicate that AND MORE in Realtor.com.

Keller Williams Chervenic Realty provides enhanced accounts for our agents at Realtor.com. The enhanced account allows a Real Estate agent to add additional information to their listings. Go to http://solutioncenter.realtor.com/ControlPanel/Login.aspx to log in to your account. You’ll need to choose the appropriate MLS. Those of us at KWCR and nearby areas in NortheasternOH will choose. . . um . . . NortheasternOH. Pick the one you use. Enter your license number and password and get to it. If you don’t have an account yet, you’ll need to jump through some hoops to get one. You’ll have to look up your NERDS number through the sign up process, or just get it from the mailing label on your copy of the NAR magazine that you might get.  Whatever.

Make sure that your profile is filled out as accurately as possible. WRITE A SHORT BIO. Upload your professional photo. Verify the data. Follow along with the video. . .  use the pause button if you want to. Replay as needed. Of course, you should watch in one of the higher resolutions. Click the little gear in the lower right corner and choose the highest resolution. You’ll be able to see a more vivid video. On top of that, you should watch my videos in ‘full screen’ just click the button at the lower right. It’s kind of a picture frame looking symbol.

Just sayin’

Please share this tutorial with your agent friends.

Thanks for watching and reading!

Click on the blue link right here to get to the Realtor.com login page. http://solutioncenter.realtor.com/ControlPanel/Login.aspx

Click here to learn how to brand your listings with KWLS,

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Posted in KW Training and Tutorials

Real Estate Agent Marketing Help – Rename Your Listing Photos

I’m sharing one of my ultra-secret real estate listing Ninja methods today. Renaming your listing photos and adding important meta-data can help the search engines understand what your listing photos are all about. Yeah, it’s kind of a big deal.

As a real estate agent, you know that competition can be tough. There are a thousand little ways to give yourself the edge over your rivals. This is one of them.

In this video, I show you how to bulk rename photos and apply meta-data to the images. This data is attached to the images and follows them when they are uploaded to MLS and the important real estate sites around the web. Check it out!

Please share my tutorials with your KW mates and be sure to subscribe to my free KW agent marketing tips newsletter.

Thanks for watching!

Posted in KW Training and Tutorials, SEO

KW Agent Marketing Help – Add School Info to you eEdge Website

Optimizing your agent websites is HUGELY important. You want to provide as much useful content as possible. Your potential clients will appreciate it, and Google certainly loves it. In this video, I show you how to easily add School Info to your Community pages. . . you have Community pages, right?

Please share my posts with your KW Agent pals. Thanks for watching!

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Posted in KW Training and Tutorials, Small Business Marketing

Real Estate Agent Marketing Help -Brand Your Listing Photos Using Pixlr.com

In my last post, I showed you how to brand your listing photos using Microsoft Office’s Publisher program. Well, I heard from some of you that you don’t use Publisher. I don’t use Publisher myself. I prefer a solid image editor. Photoshop is my go-to image editing program – but Photoshop is expensive and can be complicated. Today, I’m going to turn you on to a FREE online image editing website that works much like Photoshop. It’s Pixlr.com, and you can learn to use it quite easily. Watch my video below to learn how to brand your listing photos.

Branding your listing photos can give you an edge against the competition. Do you have a problem with getting both sides of the deal with your listings? I didn’t think so. Watch the video below to get a clue. If you use Publisher and haven’t watched my video tutorial about how to use Publisher to brand your photos, you can click the link to watch it.

For all my KW people- if you don’t understand the HUGE value that your KWLS can get ya, please read my post about optimizing your listings using KWLS.

Here’s my video tutorial about Pixlr.com. For best results, click the ‘Full Screen’ symbol at the bottom right of the player and click the little gear symbol and choose 720p for High Resolution. . . and don’t forget to subscribe to my YouTube channel!

Please share my blog with your Real Estate Agent friends, and please sign up for my free Real Estate Marketing Help Newsletter.

Thanks for stopping by.

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Posted in KW Training and Tutorials

Brand your Listing Photos using MS Publisher

The Keller Williams Listing Service, that we lovingly know as KWLS, is a valuable tool for marketing your listings. Using the KWLS, you can add your contact information to your listings. The tweaks that you make in KWLS will be distributed to most of the important Real Estate websites. The only major site that doesn’t update from KWLS is Realtor.com. That doesn’t mean that you can’t brand in Realtor.com, you just have to do it manually. I urge you to read my previous article Branding Your Listings in KWLS for an easy lesson in using KWLS for branding your listings.

This tutorial shows you how to use Microsoft Office Publisher to add a logo and your contact information to your listing photos. It’s easy to do and is a great alternative to the expensive and complicated Photoshop image editor. I hope that you make the most of this training. To borrow a phrase. . . JUST DO IT!

Please share this tutorial with your KW Agent friends and urge them to sign up for my newsletter to get the latest and greatest tutorials and videos.  Thanks!

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Posted in KW Training and Tutorials, Small Business Marketing

KW Mobile App Eases the ‘Agent Code’ Issue! . . . a little bit. UPDATE

I just received my weekly ‘KW Technology Update’ email from the KW tech team. It seems that they are starting to respond to the suggestions they are getting from Agents. There has been an update to the way that your potential clients link their KW Mobile App to YOU. This is absolutely the most important feature of the app. You want the app to generate leads, and if it’s not easy for searchers to link the app to you, so that you are the only agent they can contact . . . then what’s the point? I’m sure you’re aware of the ‘Enter Agent Code’ issue. Right?

KW has changed the way that your client links the app to you

The update was rolled out rather quietly (?!?) on Jan. 3. That’s when the Mobile App page was updated. Here’s how they made the update known. I got the first hint of this change just today. First item on the email.

Keller Williams Mobile App Update 1

Notice that it’s not about how it’s easier for your customer. The ‘downloading’ hasn’t been the problem. The issue has always been that the user has to enter your ‘Agent Code’  They should be making a bigger deal about this change.  A lot of Agents are unhappy with the user’s sign-up process,

This update is definitely a step in the right direction. Now if they would only take your market center location off of the page . . .

Use this link to send your suggestions to the developers. http://collaborate.kw.com/eedge/features/mobile-property-search-app

Here’s how KW changed the app. . . I haven’t uninstalled and re-installed it, so I haven’t tested the search technique yet. Maybe by the time you read this, I’ll have an addendum to this post after testing.

This is what’s up. KW’s own words. There’s not much detail to be found regarding the changes.  However, notice that the app will show your bio. Did you write any kind of bio in your Profile>Whitepages? Click the image to see a larger version.


Your users can now swipe and slide the screen to find ‘Search for your Agent’.

Check your eAgentC info.

Now, instead of adding the Agent Code to register, the user can swipe the screen and do an Agent search to find your name. The user needs to know that they must slide the ‘Make This My Agent’ button to ‘Yes’ to link the app to you. I guess this is a bit better than entering the Agent code , but we are still asking the client to remember your name (no offense), and take the time to search for you, then know that they have to slide that button over to activate your contact. I’m not so sure that this is a more efficient path. It’s certainly different, but offers it’s own challenges. We’ll see.
Agents, keep telling the programming team what you need. I want to believe that your issues will be addressed.

Please note that in the image above, with all of your contact info visible, you need to make sure that your data in your ‘Whitepages’ profile page and your eAgentC contact data, are correct. Write a bio, for crying out loud.

Email me with any questions you might have about setting that up.

Here’s a calm, meditating dog picture to help you relax.



!!  UPDATE  !!        !! UPDATE  !!        !!  UPDATE  !!


Tonight, I attempted to make a video that shows how to install the KW Mobile App on an Android phone using the ‘Search’ method as outlined above. The video also shows you how to get the app by texting your Agent Code to the phone number ’87778′. That part worked very well. Sweet! However, it wouldn’t allow me the option to search for my Agent as suggested.  No need to ramble on about it. Here’s the video.

Thank you for your attention.
Please share this post with your fellow KW Agents and suggest that they subscribe to my mailing list for more rambling, yet entertaining and informative posts.

Thanks again




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Posted in KW Mobile App, KW Training and Tutorials, Social Media

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