Real Estate Agent Marketing Help -Brand Your Listing Photos Using

In my last post, I showed you how to brand your listing photos using Microsoft Office’s Publisher program. Well, I heard from some of you that you don’t use Publisher. I don’t use Publisher myself. I prefer a solid image editor. Photoshop is my go-to image editing program – but Photoshop is expensive and can be complicated. Today, I’m going to turn you on to a FREE online image editing website that works much like Photoshop. It’s, and you can learn to use it quite easily. Watch my video below to learn how to brand your listing photos.

Branding your listing photos can give you an edge against the competition. Do you have a problem with getting both sides of the deal with your listings? I didn’t think so. Watch the video below to get a clue. If you use Publisher and haven’t watched my video tutorial about how to use Publisher to brand your photos, you can click the link to watch it.

For all my KW people- if you don’t understand the HUGE value that your KWLS can get ya, please read my post about optimizing your listings using KWLS.

Here’s my video tutorial about For best results, click the ‘Full Screen’ symbol at the bottom right of the player and click the little gear symbol and choose 720p for High Resolution. . . and don’t forget to subscribe to my YouTube channel!

Please share my blog with your Real Estate Agent friends, and please sign up for my free Real Estate Marketing Help Newsletter.

Thanks for stopping by.

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Posted in KW Training and Tutorials

Brand your Listing Photos using MS Publisher

The Keller Williams Listing Service, that we lovingly know as KWLS, is a valuable tool for marketing your listings. Using the KWLS, you can add your contact information to your listings. The tweaks that you make in KWLS will be distributed to most of the important Real Estate websites. The only major site that doesn’t update from KWLS is That doesn’t mean that you can’t brand in, you just have to do it manually. I urge you to read my previous article Branding Your Listings in KWLS for an easy lesson in using KWLS for branding your listings.

This tutorial shows you how to use Microsoft Office Publisher to add a logo and your contact information to your listing photos. It’s easy to do and is a great alternative to the expensive and complicated Photoshop image editor. I hope that you make the most of this training. To borrow a phrase. . . JUST DO IT!

Please share this tutorial with your KW Agent friends and urge them to sign up for my newsletter to get the latest and greatest tutorials and videos.  Thanks!

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Posted in KW Training and Tutorials, Small Business Marketing

KW Mobile App Eases the ‘Agent Code’ Issue! . . . a little bit. UPDATE

I just received my weekly ‘KW Technology Update’ email from the KW tech team. It seems that they are starting to respond to the suggestions they are getting from Agents. There has been an update to the way that your potential clients link their KW Mobile App to YOU. This is absolutely the most important feature of the app. You want the app to generate leads, and if it’s not easy for searchers to link the app to you, so that you are the only agent they can contact . . . then what’s the point? I’m sure you’re aware of the ‘Enter Agent Code’ issue. Right?

KW has changed the way that your client links the app to you

The update was rolled out rather quietly (?!?) on Jan. 3. That’s when the Mobile App page was updated. Here’s how they made the update known. I got the first hint of this change just today. First item on the email.

Keller Williams Mobile App Update 1

Notice that it’s not about how it’s easier for your customer. The ‘downloading’ hasn’t been the problem. The issue has always been that the user has to enter your ‘Agent Code’  They should be making a bigger deal about this change.  A lot of Agents are unhappy with the user’s sign-up process,

This update is definitely a step in the right direction. Now if they would only take your market center location off of the page . . .

Use this link to send your suggestions to the developers.

Here’s how KW changed the app. . . I haven’t uninstalled and re-installed it, so I haven’t tested the search technique yet. Maybe by the time you read this, I’ll have an addendum to this post after testing.

This is what’s up. KW’s own words. There’s not much detail to be found regarding the changes.  However, notice that the app will show your bio. Did you write any kind of bio in your Profile>Whitepages? Click the image to see a larger version.


Your users can now swipe and slide the screen to find ‘Search for your Agent’.

Check your eAgentC info.

Now, instead of adding the Agent Code to register, the user can swipe the screen and do an Agent search to find your name. The user needs to know that they must slide the ‘Make This My Agent’ button to ‘Yes’ to link the app to you. I guess this is a bit better than entering the Agent code , but we are still asking the client to remember your name (no offense), and take the time to search for you, then know that they have to slide that button over to activate your contact. I’m not so sure that this is a more efficient path. It’s certainly different, but offers it’s own challenges. We’ll see.
Agents, keep telling the programming team what you need. I want to believe that your issues will be addressed.

Please note that in the image above, with all of your contact info visible, you need to make sure that your data in your ‘Whitepages’ profile page and your eAgentC contact data, are correct. Write a bio, for crying out loud.

Email me with any questions you might have about setting that up.

Here’s a calm, meditating dog picture to help you relax.



!!  UPDATE  !!        !! UPDATE  !!        !!  UPDATE  !!


Tonight, I attempted to make a video that shows how to install the KW Mobile App on an Android phone using the ‘Search’ method as outlined above. The video also shows you how to get the app by texting your Agent Code to the phone number ’87778′. That part worked very well. Sweet! However, it wouldn’t allow me the option to search for my Agent as suggested.  No need to ramble on about it. Here’s the video.

Thank you for your attention.
Please share this post with your fellow KW Agents and suggest that they subscribe to my mailing list for more rambling, yet entertaining and informative posts.

Thanks again




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Posted in KW Mobile App, KW Training and Tutorials, Social Media

Wolfnet IDX Setup for KW Mobile App and eAgentC Website

The Wolfnet IDX is an important tool for Keller Williams agents. Wolfnet is the backbone of your eAgentC website and your KW mobile search app. The PDF and video that I made for you will show you how to set up the basic lead-capture feature of Wolfnet. This is a very important (and easy) task for you. First, watch the video and become acquainted with the process. It’s really easy. Then, if you need to, download the pdf to get the step-by-step and click-by-click instructions.  You got this. Now go and do it. It will take you, like, 10 minutes.

Click the red text - KW Mobile App Setup Tutorial - to download the pdf. 

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Posted in KW Mobile App, KW Training and Tutorials

Every Real Estate Agent needs an Introduction Video

Real Estate Agents are always looking for an edge over the competition. An Introductory video is a great way to introduce yourself to potential clients and tell them a little about yourself. Your Introduction video can really work as an ice-breaker and begin to establish a personal relationship with folks looking to buy or sell a home.

Your video should be one minute or less in length. Tell your viewers why they should choose you as their agent. Talk about your experience or interests. Just be yourself. Make it personable and friendly.

Below is a sample Introduction video that I made for myself to show you as an example.

You don’t have to make it fancy. Your video could be shot with with your phone’s camera.

Once your video is ready, upload it to your YouTube channel, and share it on your eEdge and eAgentC websites, Google+, Facebook, Twitter, LinkedIn, your blog, or email list. My next post will show you how to do that.

This won’t take much time and will be an effective way to put yourself above the crowd. Take Action!

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Posted in Small Business Marketing, Video

Google Search by Voice on your Computer


I have been telling the Keller Willliams Chervenic Realty agents that I work with that SEO has changed. Google is less interested in keywords and more interested in providing answers to the searchers’ questions – real questions posed in a conversational tone. People talk to their phones. They ask Siri a question. They type in broad questions in the search bar. The Google has become more ‘conversational’ and it’s coming to your laptop.

Google released this video today. If you use the ‘Chrome’ browser (you should try it), you can add a plugin called ‘Google Voice Search Hotword’ to enable the voice search features. Yeah, it’s a plugin and kind of a pain, and I don’t expect that you’ll actually install this thing and use it, but it’s an important signpost of things to come. It’s here and you need to chew on this and adapt.  Your customers can’t find you if you’re not out there.


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Posted in KW Training and Tutorials, SEO, Small Business Marketing, Social Media

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