I come to you with sad news today. I was contacted by Cavin Weber of Keller Williams International and was asked to pass along this message to you. . . stop branding your images in KWLS. The Zillow Group has a problem with our branded images and insists that we cease this practice. SO, no more branded images in KWLS.
However, we may still add our contact information to the listings’ descriptions, as well as continue to brand images and descriptions in Realtor.com. Learn how to brand listings in Realtor.com here.
As I hope you already understand, branding your listing photos for KWLS and Realtor.com is an awesome, incredibly effective way to get your name and contact information in front of your customers. In other articles, I’ve shown you how to brand your photos using Publisher, and also with Pixlr.com.
Well, I’m loving a new tool that I learned about.
It’s Canva.com. Canva is an image creation website. It’s free if you want it to be. I’ve been using Canva a lot! I’ve never (yet) found that I wanted to use their premium content, but I’m sure I will. The premium graphic elements available on the site cost $1.00 each…cheap! Maybe you’ll find that some of these stock-type images are perfect for your project. Use them. It’s only a buck.
Seriously, you can use Canva in a thousand million different ways. Your imagination is your only limit. Watch my new video and learn how to use Canva to brand your listing photos, create images for Facebook posts, make images for your Google+ page (also VERY important. watch this video.) You can even make your listing flyers! There are tons of options, and it’s fun and easy to use.
Keller Williams agents have a secret weapon available. It’s the KWLS listing tool. By leveraging the power of the KWLS, you have a distinct and potent advantage over your competition. You have the ability to brand your listings in the popular real estate websites that ListHub syndicates, such as Zillow, Trulia, and hundreds of others. This means that you can include your contact information in the description of your listings. You can add additional photos to your listings beyond what MLS allows… maybe these photos have your name and phone number on them… can you really do that? Is that ‘legal’?
Optimizing your listings using KWLS should be the first step in your marketing plan.
I just made a quick (and sloppy ) video to show you the blazing speed and power of including Google+ in your social media marketing plan for your Real Estate business. No foolin’. Watch the video first and then read on. . . read on. As usual, click the little gear in the lower right of the player and choose Quality: 720p HD and watch it full screen to see the all the details.
Making videos is a GREAT way to market yourself and your Real Estate business. Now that the market has slowed a bit for the holidays, the time is right to begin to develop new marketing strategies. Video should be at the top of your list of new methods and practices to implement. Video is an effective and fun way to establish your authority in your local area.
For Real Estate Agents, there are endless topics and subjects that you can use for your videos. It would be a great idea to shoot videos in and about your community. Other topics could include: the state of your local markets, top things that sellers should do, top things that buyers should do, community events, local business profiles, and the ways that you serve your clients. The list is endless. Use your imagination and have FUN!
This one’s for the n00bs. Here at Keller Williams Chervenic Realty, we have many new agents that are unfamiliar with the many important and useful features that eEdge and Market Leader have to offer. In this video, I show you how to get to the most useful elements of your KW tools. It’s not difficult. You simply need someone to show you how to find ’em.
Realtor.com is one of the Internet’s popular real estate websites.
As a Keller Williams agent, you have access to a powerful tool. KWLS. KLWS through Listhub will syndicate your branded listings to the vast majority of the most visited real estate websites. Realtor.com, however, isn’t one the sites that KWLS will update. Realtor.com gets it’s data directly from MLS. So, if you’re branding your listings with KWLS you can duplicate that AND MORE in Realtor.com.
Keller Williams Chervenic Realty provides enhanced accounts for our agents at Realtor.com. The enhanced account allows a Real Estate agent to add additional information to their listings. Go to http://solutioncenter.realtor.com/ControlPanel/Login.aspx to log in to your account. You’ll need to choose the appropriate MLS. Those of us at KWCR and nearby areas in NortheasternOH will choose. . . um . . . NortheasternOH. Pick the one you use. Enter your license number and password and get to it. If you don’t have an account yet, you’ll need to jump through some hoops to get one. You’ll have to look up your NERDS number through the sign up process, or just get it from the mailing label on your copy of the NAR magazine that you might get. Whatever.
Make sure that your profile is filled out as accurately as possible. WRITE A SHORT BIO. Upload your professional photo. Verify the data. Follow along with the video. . . use the pause button if you want to. Replay as needed. Of course, you should watch in one of the higher resolutions. Click the little gear in the lower right corner and choose the highest resolution. You’ll be able to see a more vivid video. On top of that, you should watch my videos in ‘full screen’ just click the button at the lower right. It’s kind of a picture frame looking symbol.
Please share this tutorial with your agent friends.
I’m sharing one of my ultra-secret real estate listing Ninja methods today. Renaming your listing photos and adding important meta-data can help the search engines understand what your listing photos are all about. Yeah, it’s kind of a big deal.
As a real estate agent, you know that competition can be tough. There are a thousand little ways to give yourself the edge over your rivals. This is one of them.
In this video, I show you how to bulk rename photos and apply meta-data to the images. This data is attached to the images and follows them when they are uploaded to MLS and the important real estate sites around the web. Check it out!
Please share my tutorials with your KW mates and be sure to subscribe to my free KW agent marketing tips newsletter.
Optimizing your agent websites is HUGELY important. You want to provide as much useful content as possible. Your potential clients will appreciate it, and Google certainly loves it. In this video, I show you how to easily add School Info to your Community pages. . . you have Community pages, right?
Please share my posts with your KW Agent pals. Thanks for watching!
In my last post, I showed you how to brand your listing photos using Microsoft Office’s Publisher program. Well, I heard from some of you that you don’t use Publisher. I don’t use Publisher myself. I prefer a solid image editor. Photoshop is my go-to image editing program – but Photoshop is expensive and can be complicated. Today, I’m going to turn you on to a FREE online image editing website that works much like Photoshop. It’s Pixlr.com, and you can learn to use it quite easily. Watch my video below to learn how to brand your listing photos.
Branding your listing photos can give you an edge against the competition. Do you have a problem with getting both sides of the deal with your listings? I didn’t think so. Watch the video below to get a clue. If you use Publisher and haven’t watched my video tutorial about how to use Publisher to brand your photos, you can click the link to watch it.
Here’s my video tutorial about Pixlr.com. For best results, click the ‘Full Screen’ symbol at the bottom right of the player and click the little gear symbol and choose 720p for High Resolution. . . and don’t forget to subscribe to my YouTube channel!
Please share my blog with your Real Estate Agent friends, and please sign up for my free Real Estate Marketing Help Newsletter.
The Keller Williams Listing Service, that we lovingly know as KWLS, is a valuable tool for marketing your listings. Using the KWLS, you can add your contact information to your listings. The tweaks that you make in KWLS will be distributed to most of the important Real Estate websites. The only major site that doesn’t update from KWLS is Realtor.com. That doesn’t mean that you can’t brand in Realtor.com, you just have to do it manually. I urge you to read my previous article Branding Your Listings in KWLS for an easy lesson in using KWLS for branding your listings.
This tutorial shows you how to use Microsoft Office Publisher to add a logo and your contact information to your listing photos. It’s easy to do and is a great alternative to the expensive and complicated Photoshop image editor. I hope that you make the most of this training. To borrow a phrase. . . JUST DO IT!
Please share this tutorial with your KW Agent friends and urge them to sign up for my newsletter to get the latest and greatest tutorials and videos. Thanks!
I just received my weekly ‘KW Technology Update’ email from the KW tech team. It seems that they are starting to respond to the suggestions they are getting from Agents. There has been an update to the way that your potential clients link their KW Mobile App to YOU. This is absolutely the most important feature of the app. You want the app to generate leads, and if it’s not easy for searchers to link the app to you, so that you are the only agent they can contact . . . then what’s the point? I’m sure you’re aware of the ‘Enter Agent Code’ issue. Right?
KW has changed the way that your client links the app to you
The update was rolled out rather quietly (?!?) on Jan. 3. That’s when the Mobile App page was updated. Here’s how they made the update known. I got the first hint of this change just today. First item on the email.
Notice that it’s not about how it’s easier for your customer. The ‘downloading’ hasn’t been the problem. The issue has always been that the user has to enter your ‘Agent Code’ They should be making a bigger deal about this change. A lot of Agents are unhappy with the user’s sign-up process,
This update is definitely a step in the right direction. Now if they would only take your market center location off of the page . . .
Here’s how KW changed the app. . . I haven’t uninstalled and re-installed it, so I haven’t tested the search technique yet. Maybe by the time you read this, I’ll have an addendum to this post after testing.
This is what’s up. KW’s own words. There’s not much detail to be found regarding the changes. However, notice that the app will show your bio. Did you write any kind of bio in your Profile>Whitepages? Click the image to see a larger version.
Your users can now swipe and slide the screen to find ‘Search for your Agent’.
Now, instead of adding the Agent Code to register, the user can swipe the screen and do an Agent search to find your name. The user needs to know that they must slide the ‘Make This My Agent’ button to ‘Yes’ to link the app to you. I guess this is a bit better than entering the Agent code , but we are still asking the client to remember your name (no offense), and take the time to search for you, then know that they have to slide that button over to activate your contact. I’m not so sure that this is a more efficient path. It’s certainly different, but offers it’s own challenges. We’ll see.
Agents, keep telling the programming team what you need. I want to believe that your issues will be addressed.
Please note that in the image above, with all of your contact info visible, you need to make sure that your data in your ‘Whitepages’ profile page and your eAgentC contact data, are correct. Write a bio, for crying out loud.
Email me with any questions you might have about setting that up.
Here’s a calm, meditating dog picture to help you relax.
!! UPDATE !! !! UPDATE !! !! UPDATE !!
Tonight, I attempted to make a video that shows how to install the KW Mobile App on an Android phone using the ‘Search’ method as outlined above. The video also shows you how to get the app by texting your Agent Code to the phone number ‘87778’. That part worked very well. Sweet! However, it wouldn’t allow me the option to search for my Agent as suggested. No need to ramble on about it. Here’s the video.
Thank you for your attention.
Please share this post with your fellow KW Agents and suggest that they subscribe to my mailing list for more rambling, yet entertaining and informative posts.